A new study finds that Google now displays AI Overviews on 94% of searches for "AI consultant," "AI consulting," and "AI training" queries — a near-total coverage rate that signals how deeply Google's generative search experience has penetrated commercial, high-intent B2B keywords.

The figure comes from research published by mykxlg.com, which examined search results across the three closely related query clusters. At 94% prevalence, the study suggests that for this niche, AI Overviews are no longer an occasional SERP feature. They are the default layout a searcher encounters.

That distinction matters for anyone tracking Google Search's evolution. When AI Overviews first rolled out broadly in mid-2024, coverage skewed heavily toward informational queries — question-format searches where a generated summary could answer without a click. Commercial service queries like "AI consulting" sat largely outside that footprint. A 94% trigger rate on consultant and training searches indicates the feature's footprint has expanded into transactional and service-intent territory, at least in categories Google associates with technical or educational content.

It is worth separating what the study confirms from what remains tool-signal inference. The confirmed finding is the raw observation: nearly all sampled searches in these three query families returned an AI Overview. What that means for traffic is a different question the study's headline does not answer — whether AI Overviews suppress organic click-through rates, and by how much, depends on positional data, click modeling, and brand queries that the headline figure does not disclose.

For sites in the AI consulting and training vertical, the practical implications are direct. If an AI Overview occupies the top of the SERP on 19 out of 20 relevant queries, the traditional path to visibility — ranking a service page in positions one through three — competes with a generated summary that may satisfy the query outright. Agencies, independent consultants, and training providers in this space face a SERP where being cited within the Overview, or ranking below it with a differentiated snippet, becomes as important as classic position tracking.

The pattern also fits a broader trajectory search professionals have documented over the past year: AI Overview coverage expanding from long-tail informational queries toward shorter, higher-value head terms in specialized verticals. Niches with dense informational context — software, finance, health, and now AI services themselves — appear to be the first to see near-universal coverage. Google has not, to date, published official figures on AI Overview prevalence by keyword category, so studies like this one remain the primary way the industry measures the feature's actual reach.

Competitive dynamics add another layer. Queries about AI consulting are, ironically, searches about the very technology reshaping the SERP itself. Firms selling AI advisory services are among the first to see their own demand channel restructured by an AI product — a compressed version of the disruption their clients hire them to navigate.

What to watch next: whether 94%-style coverage holds across geographies and over time, whether Google extends the same density to adjacent B2B service keywords such as "SEO consultant" or "cloud consulting," and whether the study's full dataset includes CTR or position data that would quantify the traffic impact behind the coverage number.