OpenAI Rolls Out New ChatGPT Ads Formats and Redesigned Conversions Page

OpenAI announced a batch of ChatGPT Ads updates late Friday, including new visual ad formats, a redesigned conversions page in Ads Manager, weekly performance emails, six new measurement partners and an in-product bug reporting system.

The company confirmed the changes in an email sent directly to advertisers. That matters. These are vendor statements, not third-party measurements, and OpenAI published no performance data alongside them.

What is new in the visual ad formats?

OpenAI listed four concrete visual changes:

• Exploring wider cards
• Larger images on desktop
• More prominent, full-width images on mobile
• A new multi-image visual format, coming soon

The company addressed the advertiser workload question directly. "These tests use existing campaigns and creative, with no action required from advertisers," OpenAI said.

Take that promise at face value but watch it. "Exploring" is not shipping, and "soon" has no date attached. Advertisers who saw minimal traction from early ChatGPT ad placements now get larger inventory surfaces without lifting a finger — that is the entire point.

The takeaway: visuals get bigger on every surface, and advertisers do nothing to qualify.

How did the conversions page change?

The redesign consolidates what previously lived in separate tabs. Conversion activity and conversion event quality recommendations now appear at a glance in Ads Manager within Conversions.

The new overview stays visible across the Conversions tabs and combines three things:

• Event volume and trends
• The share of active campaigns optimizing for conversions
• Active warnings linked to the Diagnostics tab

This is a workflow improvement, not a measurement change. OpenAI did not say whether the quality recommendations use new signals or merely re-surface existing diagnostics. The absence of that detail is notable for anyone auditing conversion data quality.

The takeaway: one screen now shows volume, optimization share and warnings together.

What do the weekly performance emails contain?

Advertisers with active campaigns now receive a weekly summary of account performance. Each email includes week-over-week changes and a link to view full results in Ads Manager.

OpenAI did not specify which metrics the summary carries — impressions, spend, conversions or clicks remain unnamed. Until the first emails land, advertisers cannot judge whether the summary replaces manual Ads Manager checks or simply duplicates them.

The takeaway: a weekly digest arrives, but its metric list stays unconfirmed.

Which measurement partners were added?

The measurement ecosystem expanded by six named partners. Three are attribution and measurement platforms:

• Northbeam
• DV Rockerbox
• INCRMNTAL

Three are mobile measurement partners:

• Kochava
• Tenjin
• Airbridge

OpenAI published setup guides for both measurement partners and mobile measurement partners. The partner names are confirmed. What OpenAI did not provide: integration timelines, attribution model specifics or any benchmark data comparing partner-reported conversions against its own Ads Manager numbers.

For advertisers running app campaigns, the mobile measurement partner additions are the most substantive item in this update. Kochava, Tenjin and Airbridge cover the app-install and in-app event tracking that basic pixel-based flows handle poorly.

The takeaway: six partners fill a real attribution gap, with no comparative accuracy data published.

How do you report bugs now?

Ads Manager now includes a feedback channel. Advertisers can report bugs or share product feedback from the Ads Manager account menu in the bottom left corner, selecting either Bug report or Product feedback.

This is minor on paper. In practice, a visible reporting path often signals that a vendor expects volume — and that early advertisers are hitting issues worth cataloguing.

The takeaway: an in-product bug pipe exists, which suggests issue reports exist too.

What should advertisers watch next?

Watch three things. First, the launch date of the multi-image visual format, the only item OpenAI left explicitly undated. Second, the first weekly performance emails, which will reveal which metrics OpenAI treats as headline numbers. Third, adoption signals from the six measurement partners, since attribution discrepancies between partner dashboards and Ads Manager will surface quickly once mobile campaigns scale.