Google Tests 3-Product Grid in Search Results That Expands to Five
Google is testing a 3-product grid in Search that expands and shrinks between three and five products, spotted in video evidence by SEO Khushal Bherwani on X.
- Google is testing a 3-products-across grid in the more-products unit, replacing the normal 5-across layout
- A captured video shows the grid expanding and shrinking between 3 and 5 products across live
- Clicking a product in one variation shows 3 products in large boxes, where 4 normally appear
- SEO Khushal Bherwani spotted and documented the tests on X with screenshots and video
- Google has made no official statement; this is an unconfirmed interface test, not a rollout
Google is testing a product grid in Search that displays three products across, breaking from the standard five, and can expand or shrink between the two layouts live. SEO Khushal Bherwani spotted the test and posted video evidence on X showing the grid expanding and contracting between three and five products across within the same search results experience.
This is a live Google experiment, not a confirmed rollout. Google has made no public statement about the change, so everything known about the test comes from Bherwani's screenshots and screen recordings — tool-signal-level evidence rather than an official announcement.
What exactly is Google testing?
The test affects the "more products" grid that appears in Google Search results. Bherwani documented several distinct variations of the layout in his X thread.
The variations he captured include:
- A three-across grid, replacing the normal five-across product display
- A five-across grid, matching the standard layout
- A video showing the grid expanding and shrinking between three and five products across
- A behavior where clicking a product shows three products in a grid with a large box, where the interface usually displays four products in the grid
The video evidence is the notable part. Google frequently A-tests static layout differences, but a grid that visibly resizes between states within the same session suggests Google is actively measuring how grid density affects engagement — clicks, hovers, and scroll behavior on the product unit.
Who spotted it?
Khushal Bherwani, an SEO who regularly documents Google Search interface tests, posted the findings on X. His thread included screenshots of the three-product and five-product layouts plus a video reference showing the transition between them.
"When click on product it's show 3 product in grid with large box," Bherwani wrote in the thread. "Usually there are 4 product in grid."
That detail matters for retailers. A three-product grid with larger boxes gives each individual product listing more visual real estate, which typically increases the prominence of the first three listings at the cost of products four and five that the standard grid would surface above the fold.
Is this confirmed or speculative?
To separate what is known from what is not:
Confirmed by evidence: Google is displaying a three-product grid in the more-products unit for some users, in multiple variations, and at least one layout resizes between three and five products. Bherwani's screenshots and video document this directly.
Speculation: Why Google is testing it, whether the test will roll out, what share of searchers see it, and how it affects click-through rates for merchants. Google has not commented publicly, and Bherwani's posts do not include rollout scope or metrics. Any claim about CTR impact would be inference, not observation.
Google runs interface tests of this kind continuously across Search surfaces, and most experiments never reach a full rollout. A test captured on one device or in one region may never appear again.
What does it mean for e-commerce sites?
For merchants and e-commerce SEO teams, the practical stakes sit in product-listing visibility. If a three-across grid with larger product boxes ships broadly, the fourth and fifth slots in the unit would likely become less visible or move below the fold, while the top three placements gain screen space and visual weight.
That would sharpen the competition for the first three positions in the more-products grid — placements driven by product feed quality, pricing, merchant ratings, and Google Shopping performance. Sites that currently rely on the tail positions of the five-across grid would have the most to lose if the layout sticks.
No ranking system change is involved here. This is a presentation-layer test: the same products, reordered and resized within the interface. Merchants should not expect organic ranking movement from it, only changes in how much on-screen space each listing occupies.
The standard caveat applies to all Google UI tests: visibility fluctuates by user, device, and geography, and the variations Bherwani captured may coexist for weeks or disappear entirely.
What to watch next
Monitor whether the three-product grid appears in your own logged-out searches across desktop and mobile, whether the resize behavior persists beyond the test bucket, and whether Google's Shopping and Search status channels or liaison accounts confirm any rollout. Forum discussion is ongoing at X.
via x.com (Original)
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Senior reporter covering consumer brands and retail at SERP Journal.
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