Google has confirmed that multiple Business Profiles can operate from the same address — even service-area businesses that hide their addresses — provided the two businesses work in completely different industries.

The clarification came after a recurring question surfaced in local SEO circles: can you run two Google Business Profiles (GBPs) at one location? A Reddit user with an existing landscape construction company wanted to launch a separate landscape design business under a different name at the same address. The answer to that specific setup was no — but the broader answer to the question is not a blanket ban.

After reaching out to Google directly for clarification, the guidance is now clear: Google does allow multiple businesses at the same address, including service-area businesses, but only when the businesses operate in entirely different industries.

The distinction that decides eligibility

The practical test is industry separation, not physical separation. Google's position, as clarified, allows two listings at the same address when the businesses meet all of the following conditions:

• They operate in completely different industries
• They carry different categories on their profiles
• They offer different services
• They target different customer intents

A plumber and a house cleaner sharing an address? Totally fine under this framework. A landscaper and a slightly different kind of landscaper? Not allowed. The two landscaping operations fail the test on every criterion: same industry, overlapping categories, similar services, and largely the same customer intent.

The recent Reddit example illustrates both sides of the line. The landscape construction company wanting a second listing for landscape design does not qualify — the two businesses are too closely related and would almost certainly share categories and service offerings. But another thread, where a user asked about running a landscaping business alongside a cleaning business at one address, would be permitted, because landscaping and cleaning are distinct industries with distinct categories, services, and customer intents.

The simplest litmus test for practitioners

For businesses and agencies weighing whether a second listing is legitimate, there is a compact heuristic: if the second business could simply exist as another service page on the existing website, it almost certainly does not qualify for its own Business Profile.

That test cuts through the ambiguity quickly. A plumbing company that also wants to advertise drain cleaning does not need a second GBP — drain cleaning is a service page, not a separate business. A plumbing company sharing an office building with an unrelated cleaning service can justify two profiles, assuming each has its own name, phone handling, and genuine operational independence.

This matters practically because Google's automated and manual review systems treat duplicate or near-duplicate listings at the same address as a spam signal. Listings that blur the line — same owner, same industry, overlapping services, one address — risk suspension. For multi-service operators, the safer and policy-compliant route is to consolidate services under one profile and use the website's service pages to capture the additional search intent.

Who this affects

The guidance is most relevant to small multi-business operators, shared office spaces, and franchise-style arrangements where several genuinely distinct companies operate from one location — a common setup in strip malls, coworking buildings, and residential addresses used by service-area businesses. Verticals that frequently bump into this question include home services (landscaping, cleaning, plumbing, HVAC), real estate-adjacent services, and trades that share premises.

It also clarifies a point that has long been misunderstood: the restriction was never about the address itself. Two legitimate, unrelated businesses can coexist at one address in Google's system. The restriction is about whether the two listings represent genuinely separate businesses or one business attempting to double its local pack presence.

What to monitor

Watch how Google enforces this at scale in the coming months. Policy allows distinct-industry listings at one address, but verification and suspension systems don't always apply nuance perfectly — so multi-business operators at shared addresses should keep categories, services, and customer intent clearly differentiated and be prepared to document the separation if a listing comes under review.