Google Confirms New Delays in Business Profile Review Appeals

Google has confirmed that appeals for Business Profile reviews are again delayed, and the company has refused to give a resolution date. Dan Boguslavsky, a member of the Google team, announced the delay last Friday in a Google Business Profiles Help thread. The reason, per his own words: appeal volume.

What exactly did Google say?

Boguslavsky wrote: "Due to high volume of review related appeals, processing times are currently extended." He added that Google staff "are working diligently to process all cases." That is the full substance of the announcement.

He was explicit about the missing piece. "As of this time, we cannot provide a specific response timeframe for pending cases," he wrote. Google has not stated how many appeals sit in the queue. It has not stated the current average wait time. It has not stated what caused the volume spike.

The takeaway: Google has confirmed a problem, a cause in the vaguest terms, and nothing else.

What should merchants do while they wait?

Google issued one direct instruction: do not file twice. "Do not create a duplicate appeal," Boguslavsky wrote. "Once your appeal has been submitted, you do not need to do anything further."

His guidance for affected business owners breaks down to three actions:

• Check the status of an existing review removal appeal
• Read Google's documentation on missing and delayed reviews
• Report inappropriate reviews through the standard Business Profile channel

The statement closed with an appeal for patience: "We appreciate your patience and understanding during this period." Patience is, at present, the only remedy Google has offered.

Is this delay unusual?

No. This is the third confirmed slowdown in under a year. Google reported similar review appeal delays in December 2024 and again in March 2025. Friday's announcement makes a pattern, not an anomaly.

That pattern carries a cost for local businesses. Reviews drive local pack rankings and consumer trust. A merchant who loses a review to a wrongful removal, or who cannot purge a policy-violating one, waits in the same unnamed queue with no deadline attached. Three backlogs in roughly twelve months suggest a structural capacity problem, though Google has never confirmed any such diagnosis.

The takeaway: repeated delays point to a recurring operational gap, not a one-off spike.

What is confirmed versus what is speculation?

Confirmed, from Google's own statement: the delay exists, the cited cause is high appeal volume, and no timeframe is available. Confirmed by the historical record: prior delays in December and March 2025.

Not confirmed: the size of the backlog, the wait times involved, and whether any staffing or process change is underway. Any claim about those specifics would be tool-signal speculation at best. Google has said nothing on any of them.

The takeaway: the facts are thin, and Google has kept them that way.

What to watch next

Monitor the original Google Business Profiles Help thread for a follow-up post with a resolution date or backlog update. Watch whether December's pattern repeats — if a fourth delay lands within months, merchants should treat extended appeal timelines as the operating norm and document review losses as they occur.