Google Ads has launched a beta AI campaign localization tool that generates language- and region-specific Search campaigns — translated text, images, targeting and landing pages — from a single source campaign.

The feature appears in a Google Ads help document spotted late last week. "You can use the AI campaign localization tool to quickly localize entire Search campaigns for new languages and regions using generative AI," Google wrote.

Google framed the workflow as a replacement for spreadsheet-based translation: "Instead of waiting extended periods for manual translation and spreadsheet uploads, you can use the tool to help translate text, images, targeting, and landing pages with a few clicks."

What does the localization tool actually translate?

The tool duplicates an eligible campaign into a brand-new, independent campaign. Google states the original campaign is never modified. Within the copy, four component groups are localized:

• Text assets and targeting: headlines, descriptions, sitelinks, callouts and keywords translated into the target language
• Images: the AI in-paints to strip text overlays, then layers translated messaging as supplemental text assets
• Landing pages: Google offers a provided JavaScript snippet that auto-translates the destination for ad-click visitors, manual URL updates or a bulk find-and-replace
• Budgets and bids: copied exactly from the source campaign

Budget behavior matters most in the documentation. A $100 USD budget becomes a $100 USD budget in the localized campaign regardless of target market. The system performs no currency conversion or exchange rate calculation. Advertisers expanding into the eurozone, the UK or Latin America will need to reset bids and budgets manually after cloning.

Which languages and access paths does the beta cover?

The beta supports 10 languages, all European or Latin American:

• Dutch
• French
• French (Canada)
• German
• Italian
• Polish
• Portuguese (Brazil)
• Portuguese (Portugal/European)
• Spanish (Castilian/Spain)
• Spanish (Latin American & Caribbean)

Google lists three entry points. Users can check an eligible campaign in the Campaigns table and pick the localization option, open Localization from the Tools menu, or accept an Optiscore-triggered recommendation when Google Ads identifies a performance opportunity for localization.

Advertisers tracking the new beta can read an active forum discussion on X for early feedback from accounts that have run the workflow end to end.

Who qualifies to use it?

Three eligibility rules apply to the account and the source campaign:

• Original status: active or paused only — removed, draft, experimental and shadow campaigns are unsupported
• Size: the campaign must remain within Google's entity size limits
• Source language: every asset and keyword must exist in a supported source language; mixed-language source campaigns cannot be localized

Google lists two benefits in the help document: reach into new international markets or into secondary language communities inside existing markets, and faster translation cycles without spreadsheet hand-offs. The feature surfaces as an experiment with limited geographic coverage rather than a full global product, and advertisers should expect feature gaps and language gaps in early use.

What should advertisers monitor next?

Two near-term signals will indicate whether the tool moves beyond beta. First, watch whether Google adds automatic currency conversion for cloned budgets; the copy-as-is behavior is workable for testing but operationally fragile for large multinational accounts. Second, watch the language list, which currently omits Japanese, Korean, Chinese, Arabic and most European languages outside Western Europe — leaving significant advertiser demand on the table. Until those gaps close, treat AI campaign localization as a fast A/B testing tool, not a full international expansion workflow.